Partnering with a US Distribution Leader: Exclusive High-End Spa Series for Multi-Channel Growth l JOYEE

Client: 

Established US Family-Owned Distribution Business

Background:

Formerly a leading U.S. pool manufacturer with decades of industry heritage, this family-owned enterprise successfully reinvented itself after being acquired. Today, they stand out as a powerhouse in multi-channel distribution, seamlessly combining direct retail, a well-established dealer network, and active participation in international trade shows. Their premium portfolio covers luxury swimming pools, patented automatic pool covers, and a wide range of professional-grade pool care chemicals, positioning them as a trusted name in the American pool & wellness market.

Connection:

What began as a simple website inquiry gradually developed into a year-long dialogue of trust and alignment. This consistent communication laid the foundation for a strategic partnership, anchored by a shared vision of bringing innovative spa solutions to the high-end wellness market.

Need:

To stay ahead of competitors and enrich their premium catalog, the client sought a distinctive, high-end designer spa series. Their goal was to offer something beyond standard models — a signature spa line with unique aesthetics, advanced engineering, and elevated user experiences, capable of differentiating them in the mature U.S. market.

Solution:

Leveraging our expertise as a custom spa manufacturer, JOYEE collaborated closely with their leadership team to exclusively design, engineer, and tool an entire bespoke spa series. Every detail — from mold design to ergonomics, from jet configuration to visual finishes — was tailored to their precise specifications, ensuring a one-of-a-kind spa collection that aligned perfectly with their premium brand identity.

Collaboration & Results:

· Factory Collaboration: Client leadership visited our manufacturing facility for hands-on mold evaluation, contributing direct insights to ensure every detail met their expectations.
· Marketing Empowerment: Post-production, JOYEE provided high-resolution lifestyle images, professional spa photography, and detailed CAD line drawings — powerful assets that enhanced both dealer presentations and digital marketing campaigns.
· Market Impact: With a truly unique, premium spa product line added to their catalog, the client is now equipped to strengthen their distribution channels, win new customers in the luxury wellness market, and further solidify their position as a leader in premium pool & spa solutions.