Our Trusted Italian Distributor: Expanding Outdoor Spa Access from Retail to Hotels l JOYEE

Client: 

Our Long-Term Italian Master Distributor

Background:

This long-standing partner has built a strong reputation in Italy's wellness industry, drawing on decades of success in the indoor bathtub market. The relationship is more than just business — the company's owner shares a long-time friendship with JOYEE's founder, creating a foundation of trust and mutual growth. Over the years, their deep market knowledge and customer-first approach have allowed them to successfully transition from indoor solutions to becoming our exclusive partner for outdoor spas in Italy.

Role:

As JOYEE's exclusive distributor, they oversee the entire Italian distributor network with precision and care.  This role not only involves product supply but also supporting dealers with technical knowledge, marketing insights, and ongoing after-sales service. This hands-on approach strengthens dealer confidence, helping JOYEE maintain a consistent and trusted presence in the Italian outdoor spa market.

Product Focus:

Their current core product range focuses on high-demand, entry-level outdoor spa models. These spas are particularly appealing to homeowners looking for an accessible yet premium wellness experience. The models combine clean-lined Italian-inspired aesthetics, durable construction for year-round use, and user-friendly features such as targeted hydrotherapy jets and ozone sterilization. Thanks to their competitive pricing and reliable performance, these models have become bestsellers across their nationwide network, consistently attracting both first-time spa buyers and repeat customers.

Growth:

Driven by a strong distributor network and deep industry expertise, this partner is now entering an exciting new phase of growth. They are actively expanding into the hospitality sector with a dedicated hotel project division, focusing on luxury hotels, boutique resorts, and high-end spa destinations. By integrating JOYEE's durable, stylish, and easy-to-maintain outdoor spa solutions into these environments, they aim to elevate the standard of guest wellness experiences. Whether installed on hotel terraces overlooking scenic views, by poolside leisure zones, or in the privacy of exclusive suites, JOYEE spas transform ordinary spaces into premium relaxation retreats. This strategic move not only strengthens our partner's market presence, but also redefines how hotels deliver comfort, health, and luxury to their guests.